US Corporations are spending billions on high risk sports like skiing and Outward Board, because their reinforce confidence, leadership skills and team building, a Native American sports philosophy that predates Athlantis. What also convinced Chaffee that NVF is on the right track was talking to Harvard's JFK School of Native American Economic Development, headed by Navajo skier Manley Begay, found "the Apaches
have the highest employment i America after starting two ski areas 25 years ago." The Apache Chairman said that "skiing is the No 1 motivator of our youth." The Navajo, who have employment shortages, are getting jobs as lift operators, in hotels and restaurants and as construction workers and craftsman in Colorado ski towns."